A recent study by the BPMA showed that almost half of professionals had more than four promotional products on their desks at a given moment. This is big news for promotional marketing!
Have you planned your promotional marketing budget for 2018 yet? Research by BPMA suggests that the annual budget for promotional merchandise across the UK and Ireland is more than €1bn. This is a large chunk of marketing outlay, and if you haven’t already considered how to invest in the next year, this is a great time to do so.
It’s not an easy time to be in business, and making the most of your assets is a great way to improve your longevity in the business world. With shortages in some sectors, companies are realising that they need to manage staff retention more proactively, and this is a key area for development in many businesses.
We’re heading into the season of goodwill, and our friends and family will be on our minds as we choose special gifts for them. However, this is also an excellent time of year to show your appreciation for your team and your clients, and there’s nothing like a promotional gift to get everyone in the mood for the festivities.
Research shows that promotional merchandise is the advertising method of choice for many people today, especially amongst the millennial generation who are driving business change at a rapid rate. This means that getting your merchandise right is more important than ever before
Storytelling is a powerful way to build your brand, and the products you associate with your business should reflect the voice you cultivate for it. Your customers and potential customers do not simply want a product but a connection with a company that has an ethos and a voice they like.
We live in a highly digital world, and tech-based products are a clear winner if you are aiming to attract a market of tech savvy professionals. Ultimately, you want to ensure that the promotional gifts you offer are used, shared and made public as much as possible, and we believe that the key to this is in matching your professionals with practical and high-end products they will love. Are you planning an event, conference, seminar or meeting for the tech savvy professionals of today? A high-end promotional gift such as the Pembury Tecfolio is the [...]
Brand mission is a major part of your business strategy, and getting it right makes the difference between loyal customers and potential customers who end up opting for your competitors. If your brand mission is clear, it can steer your business to success, so it's worth seeking out the expertise to make it happen.
Are you brand aware? We are surrounded by brands and business names every day of our lives, but many people do not realise just how embedded in our culture branding is. We’ve found some interesting facts about some of the world’s biggest brands, and we’re sure that some of these will be news to you! Brand Name Secrets How many of these secrets about the big brands did you already know? • Adidas and Puma. Did you know that these two super brands came about as the result of a fierce family feud that involved [...]
Choosing your promotional merchandise products is all about finding out what your ideal client wants and how you can meet their needs. Branded clothing has always been a popular choice of promotional product, especially since studies show that custom branded clothing can generate more than 2300 impressions in its lifetime! However, the variety of promotional clothing available can make the choice overwhelming. We work hard to take the pressure off you, so talk to us about what you want and we can design a tailor-made plan. The promotional or branded clothing you choose can have [...]