Promotional merchandise is a popular form of marketing and has come a long way since companies began to distribute personalised pens on a mass scale. Today, promotional items are specific and offer a unique way to develop your brand through good quality gifts, branded clothing and corporate items. The gifts you give out connect to your brand identity, and can be a powerful part of your marketing and branding strategy.
Here at Connect Promotions, we understand how promotional merchandise should be used, and we’re here to help you get it right. We will be on hand to guide you through the selection process, creating branded products that connect with your business ethos, and we can handle all the details for you.
Make Promotional Merchandise Work For You
When you’re designing promotional merchandise to boost your brand and make a difference to your output, you’ll need to consider the following:
- Connection. All forms of marketing are really about making a connection with your customers, and you need to know exactly who you’re targeting in order to do this. You should study your target demographics, including factors such as their priorities, interests and shopping habits, in order to help you to create a range of promotional products that will appeal to them and their lifestyle.
- Simplicity. Businesses that use promotional merchandise often make the mistake of putting too much information or design on a product, which results in a crowded, sloppy look. Less really is more in design terms, so aim for simplicity to create something special.
- Cohesiveness. The products that you distribute to your team members and your customers speak volumes about your company, and a sleek and professional range of promotional merchandise can be very effective. Whether you ensure cohesiveness across your promotional product range in the way you use your logo or in your themed design, you will be sending out an impression of your business identity – so make sure it’s a positive one!
- Relevance. Your promotional products share your message with the world, so they must be relevant to your brand in order to be effective. Your product choice is an important reflection of your organisation, so make sure you match up your ethics and your message with your promotional gifting strategy. If you’re a sports company, for example, you’ll need to make specific product choices that will be very different to an IT company, or an organisation that is all about protecting the environment.
Work with Connect Promotions to make the most of your Promotional Merchandise
We work with a range of quality suppliers all over the world so that we can guarantee you a great catalogue of products to choose from. You can call us on 021 4345980 to find out what we can do for you, or contact us online to discuss your requirements.