Promotional merchandise is an exciting industry to work within at the moment, since the emerging promotional marketing trends are so diverse and inspiring. Far from the generic and limited options in previous years, clients can now choose from a huge range of products and designs for their promotional merchandise, and can personalise products to reinforce brand identity and demonstrate high quality.
Here are the Top 5 Promotional Marketing Trends we see being big in 2022.
Sustainability
Climate change is one of the biggest issues facing the world today, and studies show that consumers are willing to make big changes to their lifestyle and their spending habits in order to make a difference. The research suggests that millennials are more eco-conscious than older generations, and this is great news when you’re seeking to develop eco-friendly promotional products that resonate with your target market and your employees. These young professionals are taking the lead, and this means that sustainability is a very important consideration within your marketing strategy for many reasons. Shopping habits have changed dramatically, along with thinking about the sorts of promotional gifts that make the right impact. Take a look at the eco-friendly options out there, and you may be surprised to find that you can select from a wide range of beautiful and well made products that will speak volumes about the quality of your brand, and you can feel good about your contribution to the health of the planet as you do so.
Hot Product > Prevented Ocean Plastic Sports Bottle
Comfort & Self Care
With the events of the last few years, it is great to see that companies are putting wellbeing and their employee’s mental health as a top priority. One way we can help with this is supplying the ultimate self care package. To reward employees for all their hard work, employers are looking towards cosy promotional products such as blankets, candles and coffee cups to encourage self-care.
Hot Product > Herringbone Blanket
Personalisation
There’s nothing quite like getting a gift with your name on it, especially for those of us who could never find their name on items in gift shops. Corporate gifts are all about showing appreciation. And sometimes you want to make a corporate gift really personal. So instead of branding a gift with only your logo, you can add the receiver’s name, making the gift truly unique and special. It’s also a good way of ensuring that the person will keep the gift for years to come.
Hot Product > Noir Medium Notebook
Innovative Gadgets
We pride ourselves on bringing our target audience the most innovative and trendy branded merchandise available, and everyone looks for the newest gadgets to wow their team and clients. For 2022, we have sourced the latest technology from around the world which can be branded with your logo. In some instances, your logo can light up in LED lights on the product which really makes your brand stand out from the crowd.
Hot Product > UV Steriliser Box
Big Brand Products
At Connect Promotions we align ourselves with the biggest award-winning global brands, so we can offer your team premium products that we know they’ll love. When giving corporate or reward and recognition gifts, promotional products that are created in conjunction with top name brands are an exciting way to make the most of brand association, and are proving exceedingly popular with many of our clients. We specialise in creating excellent quality products with big name brands, including Helly Hansen, Columbia or The North Face jackets, exclusive Cross presentation pens, Moleskine notebooks and travel mugs from Hydroflask and Yeti. These products exude a sense of style and reliability that can only create positive associations for your company, and gifting a superior item such as this can speak volumes about you and your ethos. Premium brand gifts are a great way to show your clients and your most prized employees just how much they mean to you, and will set your company ahead of the competition as a top quality employer who really cares.
Hot Product > Columbia Powder Jacket
Talk To An Expert
Here at Connect Promotions, we know exactly how to make the most of your marketing strategy, and with these promotional marketing trends, we can ensure effective investment in the growth of your business. Our expertise is in working with each of our clients to create a range of products that represents the unique nature of their business, and we can help you from conceptualisation and design, right through to the delivery of your branded products, to you or to your recipients worldwide.
When you are looking for promotional merchandise in Ireland, including Cork, Dublin, Limerick, Galway and Waterford, we can work with you to ensure that you get it right. Talk to our expert team to find out more about working with us to create promotional products and corporate gifts that make the right impression on your employees and your customers.
Beata O’Sullivan is an experienced Office Manager at Connect Pro, where she has been an integral part of the team for over ten years. With a business degree completed in 2007 and a Masters in Marketing in 2008, Beata is well-versed in the ever-evolving landscape of marketing trends. Her dedication to continuous learning is evident as she pursues further education while balancing the joys and responsibilities of being a mother of two.
Beata’s commitment to professional growth and adaptability ensures she stays ahead in the dynamic field of marketing. Her ability to manage a busy work and home life exemplifies her organizational skills and dedication.
