The 2024 Paris Olympics is here. This is a great opportunity to align your brand with a major event that promotes health and wellbeing and can increase your brand visibility at the same time. If you want to make the most of this occasion, talk to our professional team at Connect Promotions to find out more about optimising your brand profile through branded sports equipment.
Getting your promotional marketing strategy right can be challenging and engaging with major global events is a great way to connect with your target audience. Now is the perfect time to add some corporate branded sports gear or equipment into your range so that you can take advantage of the buzz surrounding the most famous sporting occasion in history, growing your brand reach with promotional products that your clients and employees will love.
Branded Sports Equipment Rising Trends
Even without the huge effect of the 2024 Paris Olympics on the horizon, it’s clear that people are more aware of the need to maintain their fitness and their health throughout their lives than ever before, and this means that branded corporate sports wear and equipment is a great asset to your promotional product range. Aligning your brand with a healthy approach to self care and with some of the top names in the sporting world will allow you to benefit by association, setting your company apart as an engaged and active brand that cares about its customers and employees.
If your business is associated with health, fitness or wellbeing, using branded corporate sporting gear in your promotional marketing strategy is a foregone conclusion but there’s no reason you can’t use it even if you’re not. Marketing campaigns that tie in with current events are often an effective way to engage a new audience and we can help you to make the most of the current trends that put branded sporting gear at the forefront of the promotional marketing game.
Yoga and Fitness Equipment
Yoga and pilates are often recommended as a form of exercise and as a way of reducing stress in your lifestyle, and branded yoga and meditation equipment is a popular promotional gift for anyone. Our branded sports gear range includes yoga mats, yoga rollers, yoga bricks and yoga balls, and these can be branded with your company logo to help you make an impact on a daily basis.
Environmentally friendly promotional gifts are the most popular options for corporate gifting and sourcing yoga and fitness equipment made from sustainable materials will ensure that your brand is recognised for its green credentials. We have yoga mats and yoga equipment made from cork, an excellent option for sustainability and great to use in a yoga class or home practice. We also love the Virabha recycled TPE yoga mat, which is a great choice for clients and employees when you want to show them how much you value them and their contribution to your business.
Sports Equipment is a Practical Promotional Gift
Sporting equipment is a great promotional gift as it can be fun and practical, and will be used regularly. Practical promotional gifts that are useful to your recipients and are used by them on a daily basis are great because they offer ample opportunities for brand exposure and building positive regard for your brand. Sporting equipment such as ankle/wrists weights are an extremely popular option which most people will love, giving you a great combination of novelty factor, high value gifting and positive connection with your brand.
Sports clothing is an essential for many people and associating your brand with these items will boost your image as a business that is invested in the health and wellbeing of its clients and employees. Custom branded gear or kit items such as towels, headbands and sports bags are great choices, since these offer multiple opportunities to share your brand message and company logo with the world and are useful for all manner of sporting activities so will appeal to a wider demographic.
High Quality Sports Gear Leads the Way
The key to getting it right with your promotional merchandise is to ensure that you choose options that are high quality and look great so that your promotional gifts are of value to your recipients. Accessories such as water bottles and sports bags are easily branded and the difference in quality is huge between high end brands and more basic options. Aligning your brand with quality means selecting products that are well made and durable so that your gifts are admired and desirable, and we can help you to customise these for optimum brand awareness.
The way you use your promotional sports gear is limited only by your imagination, and even then, we’re here to help! You might make use of your promotional gifts in a marketing campaign, such as a giveaway or competition, or at a special event that is wellness related, or you might include them in swag boxes for new employees to show them that you are invested in their health and wellbeing. A creative approach to the use of promotional merchandise can make a big difference and finding innovative ways to make the most of it can be game changing.
Branded Athletic Gear
Branded athletic gear is an ideal promotional idea for employees, especially if they can wear it at events to demonstrate their team cohesion. Corporate promotional gear makes a great way to bring your team together and you can even offer a range of employee sportswear as part of your company reward and recognition programme.
Corporate branded sports gear such as t-shirts, hats and headbands can be great corporate gifts and the association with physical and mental wellbeing can make a big difference to the way your brand is perceived.
Customise Your Promotional Items for Success
Building a positive image for your business and associating your logo with sporting excellence is easy when you can select from our range of high quality products and choose the colours and printing options that suit your business. Your logo should be clear and recognisable so that you can maximise brand exposure, and you should also think about the ethics of your promotional items, especially where they provide you with an opportunity to promote health and wellbeing for others – the workers who create them, for instance.
Make sure your business doesn’t miss out on the opportunity to successfully build new connections during big events such as the 2024 Paris Olympics by thoughtfully marketing through sports and sports event branding. Branded sports merchandise is a great choice for businesses and it is important to be aware that the ongoing buzz of the Olympics will make Olympic branded merchandise popular as a memento of the year as well as for the duration of the actual event.
Connect Promotions: Marketing Expertise
Here at Connect Promotions, our mission is to help you create a range of promotional merchandise to make the most of all your marketing opportunities, and we can take the stress out of the process. Contact our experts today and find out more about working with us.
