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Blackrock Castle Observatory Case Study

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The Client: Blackrock Castle Observatory, located approx. 2 km from Cork city centre on the banks of the River Lee in Ireland, was originally developed as a coastal defence fortification in the 16th century to protect upper Cork Harbour and port. The site now houses an observatory, visitor centre and restaurant. The castle’s observatory has an interactive astronomy centre which is open to the public, and exhibits a “tour of the universe” and a radio telescope that beams messages composed by school groups towards nearby stars.

The Brief: In their visitor centre, Blackrock Castle Observatory sell many gifts including some branded merchandise. Management contacted Connect Promotions to help source and design items that could be sold in their gift shop. These items needed to showcase the branding of Blackrock Castle Observatory and be universal.

The Target Market: The Target Market for these promotional products is anyone who visits Blackrock Castle Observatory and wants to take home a souvenir as a reminder of their experience.

The Solution: Wanting to include some new branded products to their gift shop, Blackrock Castle Observatory approached Connect Promotions for advice. After learning about the Castle’s goals and ideas for new products, we worked together to source and design promotional products including a ceramic mug with a full colour wrap of Blackrock Castle, a large keyring with an image of the castle and text branding, branded recyclable pencils, a magnet showcasing the exterior of the castle, a branded water bottle with a spill-proof lid and branded pens. Customers and visitors to Blackrock Castle Observatory have the option to purchase these items both in person and online and feedback to date has been excellent.

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Donna, from Blackrock Castle Observatory, was delighted with the quality of the products she received. She was also very pleased with the level of care and customer service that went into her order. From the moment she started talking to Tricia, she felt that her ideas and goals were in safe hands and Tricia led her through the ordering and delivery process with ease.

 

 

Talk to us at Connect Promotions and find out how we can help you, whatever your promotional requirements. We can identify the ideal promotional gift products to complement your business and your ethos, and deliver these to you – or directly to your recipients worldwide

blackrock castle observatory

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