Boyne Valley Group was established in 1960 when Malachy McCloskey, the company founder, launched the Boyne Valley Honey brand in Drogheda, where it is still based today. Boyne Valley Honey went on to become a clear market leader and is one of Ireland’s most iconic brands.
Boyne Valley have been building great brands ever since, and their portfolio now comprises market leaders including McDonnells, Chivers, Erin soup, Don Carlos, Homecook, Lakeshore and Lifeforce.
When Boyne Valley Group became Official Food Partner with Sport Ireland Institute one of the first actions was to design a Travel Pack of breakfast food items suitable for high performance athletes.
Boyne Valley turned to Connect Promotions for a suitable bag to house the Travel Pack. This bag would have to reflect the brand values of Boyne Valley, being a natural fabric, environmentally friendly, and slotting in comfortably into the Boyne Valley colourways. We selected the 100% Cotton Canvas bag as shown in the image below. The Boyne Valley travel bag is an integral part of the ‘Fuelling Irish Sport’ partnership. It will be included in every athlete’s ‘away from home kit’ so wherever they are in the world, training or competing, they can still enjoy a little taste of home!
Talk to us at Connect Promotions and find out how we can help you, whatever your promotional requirements. We can identify the ideal promotional gift products to complement your business and your ethos, and deliver these to you.
Find out more about Fuelling Irish Sport
