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Limerick Greenway Case Study

limerick greenway logo

The Client: Limerick City and County Council, a merger since June 2014, is the authority responsible for local government in the City and County of Limerick, Ireland. This governing body provides a wide range of services to the population of Limerick, whilst also promoting Limerick as a desired location for business development, cultural enrichment and educational opportunity.

The Brief: Limerick City and County Council wanted to order promotional merchandise to support the opening of the new Limerick Greenway. Built along the former Limerick to Kerry train line, this 40km off road walking and cycling route connects the towns of Rathkeale, Newcastle West and Abbeyfeale in Co. Limerick. This Greenway opened on 1st July 2021. Rachel from the Tourism & Events team reached out to Tricia to discuss her options for branded merchandise to celebrate the opening of the Greenway. These items needed to reflect the ethos of this new project and also be brandished with their new logo and design.

The Solution: After hearing about Limerick Council’s goals and ideas for their new Limerick Greenway promotional merchandise, we worked together to source and design what we thought would be perfect for this project. As the Greenway was built for walkers and cyclists, we came up with 8 products that would reflect this. These consisted of a branded drawstring bag, a branded water bottle, T-shirts displaying the logo and design, a branded arm pouch so you can store your smartphone while out and about, a branded beanie, a bicycle bell, a branded waist bag and a branded window sticker.

Rachel, from the Tourism and Events Team, was delighted with the quality of the products she received. As there was a short deadline on these products to coincide with the opening of the Greenway, she was very pleased with the prompt delivery of her products. From the moment she started talking to Tricia, she felt that her ideas and goals were in safe hands and Tricia led her through the ordering and delivery process with ease. She experienced amazing customer service from all the team at Connect Promotions and would highly recommend them for all your promotional needs.

Talk to us at Connect Promotions and find out how we can help you, whatever your promotional requirements. We can identify the ideal promotional gift products to complement your business and your ethos, and deliver these to you – or directly to your recipients worldwide.

Limerick Greenway Lead

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