Promotional merchandise is all about giving customers an item they can keep and reuse which will remind them of your company and brand name. It is one of the most effective forms of advertising and almost everyone partakes in it. For example even big brands such as Coca Cola have invested in branded promotional merchandise.
Coca Cola have used many other different forms of marketing mediums for example print but their branded promotional merchandise is what maintains the communication with customers long after we’ve forgotten the advert we’ve seen on TV or in the papers. The latest example of Coca colas promotional merchandise is their branded drinking glasses they were giving away in Mc Donald’s when you bought a certain meal. I don’t know about you but in our house we have a small collection of these.
They have a massive range of promotional items such as fridges, bottle openers, drinking straws, Frisbees, drinking classes, sports bottles, pens, t-shirts, mugs, beach balls, hats and many more creative items.
Promotional merchandise is definitely a form of marketing that should be utilised by everyone. It will keep you fresh in the minds of your customers over a longer period of time and help in creating brand loyalty.
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