Summer is here and that means it’s festival season! Festivals are a popular way to increase brand awareness and reach your target audience and we can help you to make the most of festival promotional products. Whether you’re heading for a music festival, a literary festival or a food festival, you’ll want to take the opportunity to share your branded merchandise with the world.
Outdoor events are a great place to give out promotional merchandise that is relevant to the event or the season, and we can help you to create a range of products that are suited to the festival atmosphere. You might want to invest in custom clothing, branded with your company logo, or in event merchandise such as tote bags and reusable water bottles that will be much appreciated by the festival goers who receive them.
Why invest in festival merchandise?
- To increase brand awareness. The number one reason to invest in festival merchandise is to maximise your brand reach and engagement. With such a huge audience of potential clients in one place at one time, getting your brand out there is an opportunity not to be missed! Festival attendees are diverse and you will need to do your research to ensure that your promotional products are suited to the demographic of the festival you are considering. If you get the match right, you can be sure of a positive impact on your brand image and your engagement.
- To make sales of festival merchandise. Once you’ve introduced people to your brand, there is a clear opportunity to sell merchandise with either your logo, the festival logo or preferably both to people who want a souvenir of their day or weekend. Items such as bags and hats are always in demand and you can have your logo custom printed to create unique and practical items that your audience will love.
- To save the day. How many times have you been at a festival and suddenly needed an emergency rain poncho, hand sanitiser, first aid kit or even a charger for your phone? This is how your business can save the day, positioning your company as a helpful, reliable brand. Practical promotional merchandise is always popular and items like power banks can be game changing for your recipients, boosting your brand image successfully.
- To Give Out Freebies – Giveaways and souvenirs from festivals are the ideal way to remember the great memories and many souvenirs become collectable and are bought year after year. The key here is to work within your budget to create a range of small items like wristbands, badges, keyrings and magnets, and remember to consider practical and environmental factors too. You might want to explore the idea of putting gift bags together with some essential items that your recipients will love.
Our Top Festival Merchandise Ideas
Here at Connect Promotions, we are committed to providing you with the most innovative products to grow your reach and show your brand in the best light. Here are 8 products we recommend for giveaways or sale at festivals:
1. Rain Poncho
The Rain Poncho is essential for unexpected downpours, ensuring that the festival vibe can continue even if the weather turns. This compact poncho is exactly what you need, made from 100% recycled plastic to show your commitment to the environment and stored in a handy pouch that can be printed with your company logo.
2. Sunglasses
Sunglasses are a fantastic idea for summer events and festivals, and your customers and potential customers will love our retro designs. These Sun Ray recycled plastic sunglasses are the perfect choice, ensuring that festival goers look and feel great.
3. Drink Tumbler
Reusable cups are essential at a festival and these Americano Insulated Tumblers are the perfect choice. The double wall beverage holder will keep your drinks at the right temperature and is fully recyclable so you won’t be compromising on your eco-friendly ethos.
4. Tote Bag
A tote bag is a great giveaway that will be much appreciated to store all of the freebies and essentials for walking around a festival all day. Practical promotional gifts are always the most popular so this ticks all the boxes and provides a great space for branding with your logo.
5. Lip Balm
Lip balm is a great example of a product that is often in demand at festivals, since a lip balm can be easily mislaid and can make all the difference to the comfort levels of attendees. We love this metallic Lip Balm, which is ideal for popping into a gift bag or giving away as a freebie.
6. Festival Kit
This is the ideal travel set for festivals and contains all the things needed for an overnight stay at a festival or party. The size of this kit allows you to easily store it in your bag or pocket. Contents: 1 toothbrush, 1 toothpaste, 1 earplug, 1 antibacterial gel, 5 wash-proof plasters, and 1 condom. We can help you to source the essentials and put together kits like this, complete with your branding. We also supply a readymade First Aid Kit, which contains a range of essentials for unexpected accidents and fits neatly into a bag or pocket.
7. Power bank
You can guarantee that many people at festivals will be in need of charge for their phones. This is a great opportunity to present them with Powerbanks. Our power banks are easy to use and can be finished with your logo, creating a positive association for your company as you save the day again!
8. Whistle
The key to a great festival giveaway is fun, and products that are playful often top the popularity charts, especially at music festivals. We love these fun bubble blowers, which will add to the magical atmosphere, or you could consider a whistle or glitter make-up crayon. Giving away a product like this is a sure fire way to get noticed at your festival or event, and means you can promote your business while contributing to the festival atmosphere.
All these products are easily branded with your logo, and they are fun and cost-effective ways to use promotional merchandise to ensure your brand is in the spotlight at your next festival. Talk to one of our experts today about your company’s festival merchandise ideas.
Find Your Festival Promotional Items in Ireland
Whether you’re looking for festival merchandise to sell or giveaway, we can help you to design and create a range that reflects your brand identity and ethos. We’ll create a campaign or marketing strategy to make the most of your promotional items and you’ll be all set for success at your summer events and festivals.
Talk to our experienced team today and find out how we can work together to source and deliver your products to your workplace or corporate events worldwide.
Beata O’Sullivan is an experienced Office Manager at Connect Pro, where she has been an integral part of the team for over ten years. With a business degree completed in 2007 and a Masters in Marketing in 2008, Beata is well-versed in the ever-evolving landscape of marketing trends. Her dedication to continuous learning is evident as she pursues further education while balancing the joys and responsibilities of being a mother of two.
Beata’s commitment to professional growth and adaptability ensures she stays ahead in the dynamic field of marketing. Her ability to manage a busy work and home life exemplifies her organizational skills and dedication.
