Case studies are a relevant element of providing testimonies, to support your products and brand.
Many individuals, before turning into buyers, inform themselves reading case studies that make it easier to understand the company’s ethos, principles and way of operating. Therefore, they have to showcase your best and most successful work. They have to show the challenges your company has managed to overcome and turn into victories over time, and the way you’ve worked to do that.
This explains why case studies are a very effective tool to attract new customers and confirm those already existing, increasing your business.
Here Are Some Suggestions For You
- Plan your writing. Establish the kind of audience you want to reach with your case study and write for them. Try to understand what are the factors might better capture their attention and focus on them. Then identify the case that is worth telling for the results that you achieved. Emphasize the skills of your company and those who work there, the way you deal with problems and turn them into solutions and, ultimately, your excellent results.
- Achieve your objective. Don’t bore your audience with vague, generic and not very relevant elements. Explain well the context of every situation you have faced: the type of customer, his needs and his goals. Above all clarify the reasons that led him to contact you and the solution you found together. Relay events in chronological order, as if you were telling a story, so it is easier for the reader to follow the various steps and capture the most important details.
- Develop a continuity. On your website, create a special section for case studies. Classify them based on the most appropriate factor and add keywords that allow the reader to search them easily and quickly. Update the section whenever you can adding new case studies: in this way, you will create a rich library with a vast and varied volume of case studies. Use a basic template for all your case studies so as to create a visual and perceptive consistency in your works. Insert images and graphics that highlight the most important concepts towards immediate understanding.
- Learn the lesson. Always tell the truth in your case studies. Describe the facts as they really happened and explain what you learned at the end of each job. Explain even if you wanted to do something different and why. The reader is interested in understanding how your company adapts to changes and acquires knowledge from past experiences which would be interpreted as one of your strengths and not weaknesses.
Make Your Business Ethos Known With Connect Promotion
We know the promotional marketing industry inside out. Our case studies show how we brought that knowledge and experience to you, our client. We’ll help you to make your business ethos known and to build your brand. Simply call us on 021 4345980 or contact us online, and let us take care of all the details for you.