What do Millennials want? This is the question on the lips of marketers across the globe, and the importance of the answer should not be underestimated.
Millennials matter. This is an indisputable fact in the contemporary business world, and the reality is that there are many traditional marketing approaches that simply don’t cut it for this generation. Advertising in formats that have been successful for previous generations simply isn’t working for Millennials, who are more likely to switch over than to convert to your brand, but promotional merchandise, when used correctly, appears to be a very popular way to reach these essential audiences.
Here at Connect Promotions, we know that promotional merchandising strategies can be highly successful if they are designed and targeted to suit your brand and your audience. Working in partnership with us to create an approach that really works can cement your brand as one that Millennials connect with, which puts you streets ahead of your competition.
What Do Millennials Want?
It can be tough to create promotional merchandising and distribution opportunities that really work for your brand, but we’re on hand to help you throughout the process and take the pressure off your shoulders. Here’s what we know Millennials love:
• Relevant products. Millennials are more focused than other sectors of the population, and this makes them quick to dismiss anything that is not relevant to them. Bombardment with advertising of all kinds has lead to a saturation point that gives Millennials the power to make instant decisions about what works for them and what doesn’t. If your promotional merchandise is not on point, you won’t get a second chance, so it’s well worth investing in getting it right first time.
• Useful products. Products with a purpose are much more successful with Millennials than products that are viewed as pointless or wasteful. Finding a product that appeals to several target demographics is a great way to make the most of your promotional merchandise, and products that are useful, such as portable mobile phone chargers or re-usable coffee mugs, are much more likely to have a positive impact as part of a marketing strategy.
• Products with a strong ethos. Millennials are not sitting on the fence, they’re opinionated and they want to speak up about it. Products that promote an ethos they identify with are far more likely to elicit a positive response and connection with a brand, so this is a crucial element to focus on in your decision making process.
Of course, as with all promotional merchandise, products that offer a high level of brand exposure and the ability to last or even be re-gifted can achieve the best outcomes for businesses.
Find Branded Merchandise With Connect Promotions
Partner with us to streamline your working life and make your promotional merchandise work harder for your brand. You can call us on 021 4345980 or contact us online to discuss your needs.