Promotional merchandise is an exciting industry to work within at the moment, since the emerging trends are so diverse and inspiring. Far from the generic and limited options in previous years, clients can now choose from a huge range of products and designs for their promotional merchandise, and can personalise products to reinforce brand identity and demonstrate high quality.
Companies across every industry are investing in offering perks and benefits to their employees as a means of retaining and attracting key staff, and a central focus within this is the reward and recognition programmes that we see making such a difference for the businesses we work with.
What do Millennials want? This is the question on the lips of marketers across the globe, and the importance of the answer should not be underestimated.
We’re looking at the year ahead and making plans to deliver the very best for our clients and their marketing strategies. Promotional merchandise is a vital consideration for marketing professionals, and working with us can streamline your marketing and create a dynamic way to reach new audiences. Here are the top trends that look set to make a difference this year.
A recent study by the BPMA showed that almost half of professionals had more than four promotional products on their desks at a given moment. This is big news for promotional marketing!
Have you planned your promotional marketing budget for 2018 yet? Research by BPMA suggests that the annual budget for promotional merchandise across the UK and Ireland is more than €1bn. This is a large chunk of marketing outlay, and if you haven’t already considered how to invest in the next year, this is a great time to do so.
It’s not an easy time to be in business, and making the most of your assets is a great way to improve your longevity in the business world. With shortages in some sectors, companies are realising that they need to manage staff retention more proactively, and this is a key area for development in many businesses.
We’re heading into the season of goodwill, and our friends and family will be on our minds as we choose special gifts for them. However, this is also an excellent time of year to show your appreciation for your team and your clients, and there’s nothing like a promotional gift to get everyone in the mood for the festivities.
Research shows that promotional merchandise is the advertising method of choice for many people today, especially amongst the millennial generation who are driving business change at a rapid rate. This means that getting your merchandise right is more important than ever before
Storytelling is a powerful way to build your brand, and the products you associate with your business should reflect the voice you cultivate for it. Your customers and potential customers do not simply want a product but a connection with a company that has an ethos and a voice they like.