We are surrounded by colour every day of our lives, and it’s no surprise that it has an impact on the way we feel. Marketers know this, and use the power of colour every day to influence our decision making and the connections we make with their brands. Research shows that colour increases brand recognition by up to 80%, and just taking a look at your favourite brands shows how important the connection between colour and brand image really is. It’s a precise science, but making the most of colour in your marketing strategy can [...]
If you’re running a business, your website is probably one of the most important tools you possess. A great website can be key to the success of your organisation, and when you want to make changes or develop new areas within your business, a website re-design can be an obvious solution.
Powerpoint is a useful tool but relying on it to deliver your presentation for you can only go wrong. When you’re making a presentation of any kind, your most important consideration should be making a connection with your audience, and this should be your focus. Many presenters make simple mistakes that can cost them audience engagement and render their efforts useless. If you want to avoid common pitfalls, read on for our tips on improving powerpoint presentations. Here at Connect Promotions, we understand that customer connection is essential, and we can work with you to [...]
GDPR, General Data Protection Regulation, is a new EU regulation that enforces standardised data privacy laws in businesses across Europe. It aims to protect data privacy for all EU citizens, and businesses that do not comply with new laws by 25th May 2018 can be fined up to 20 Million Euros, or 4% of their annual global turnover. When you want to be taken seriously as a business at the forefront of your industry, it’s vital to comply with legislation such as this. If you’re not clear on exactly how these legislative changes will affect [...]
Promotional products are a key marketing tool that can be used in many ways throughout your organisation, but getting it right can be challenging. Here at Connect Promotions, we know the promotional merchandise industry inside out, and we can pass on our expertise to stop you from making common errors.
This post originally appeared on the Marketing Institute of Ireland blog. The Marketing Institute: What does the owner/director of a leading Branded Merchandise company actually do? Bob Gee: We supply a variety of branded promotional products to clients in all sectors and areas of Ireland. We work closely with our clients to ensure they get the best results from their investments in Promotional Merchandise. My role can be quite all encompassing and it’s easy to get bogged down on day-to-day details. I keep telling myself I need to pull back and take an overall [...]
Promotional merchandise is an exciting industry to work within at the moment, since the emerging trends are so diverse and inspiring. Far from the generic and limited options in previous years, clients can now choose from a huge range of products and designs for their promotional merchandise, and can personalise products to reinforce brand identity and demonstrate high quality.
Companies across every industry are investing in offering perks and benefits to their employees as a means of retaining and attracting key staff, and a central focus within this is the reward and recognition programmes that we see making such a difference for the businesses we work with.
What do Millennials want? This is the question on the lips of marketers across the globe, and the importance of the answer should not be underestimated.
We’re looking at the year ahead and making plans to deliver the very best for our clients and their marketing strategies. Promotional merchandise is a vital consideration for marketing professionals, and working with us can streamline your marketing and create a dynamic way to reach new audiences. Here are the top trends that look set to make a difference this year.