We’re heading into the season of goodwill, and our friends and family will be on our minds as we choose special gifts for them. However, this is also an excellent time of year to show your appreciation for your team and your clients, and there’s nothing like a promotional gift to get everyone in the mood for the festivities.
Research shows that receiving a gift is a positive experience, with 79% of recipients reporting that promotional gifts leave them feeling appreciated, while 47% say they feel happy, and 21% feel impressed. We all know that sales and marketing are all about building relationships and connecting with your clients, so promoting positivity amongst those your business depends upon can only be a good thing!
Making The Most Of Promotional Products
Spreading the word about your brand can be a challenge, but getting your marketing right will directly improve your outcomes and your profits. Using promotional products can be the most effective way to connect with your team and your clients, so pay attention to the following areas to ensure you get it right:
1. Is it relevant? Branded merchandise should always fit with your brand, so that it serves to reinforce your brand message and promote your ethos. For example, if your business is all about travel, it makes sense to give promotional gifts such as travel money belts and portable chargers, to make life easier for the clients who share your vision.
2. Is it useful? Recipients of personalised gifts report much higher levels of usage and appreciation if the gifts are useful to them, and this also leads to a longer lasting brand exposure as the gift will be kept for much longer or even re-gifted.
3. Is it unique? Of course, as with all marketing strategies, your promotional products will be more successful if they stand out from the crowd. Taking a different approach to promotional gifting, and working with us to find products that really work for your business, can revolutionise this marketing tool.
Make Promotional Merchandise Work For You
If you want to harness the power of promotional products for your business, you will need to work with a partner who understands that sales and marketing are all about relationships. Connect Promotions brings you a partnership that can streamline your working life and take the pressure off your shoulders.
We source the best products from all over the world and deliver them to you or to your corporate event worldwide. We can help you to develop ideas and strategies, or simply collate your products into gift bags and supply these to the venue of your choice. You can call us on 021 4345980 to find out what we can do for you, or contact us online to discuss your needs.