How Promotional Product Marketing and Digital Marketing Work Together to Boost Brand Engagement

Promotional Product Digital Marketing

Promotional product marketing is a key part of any marketing strategy, and successful businesses use it hand in hand with their digital marketing to take a multi-faceted approach to levelling up. When you’re looking for promotional products in Ireland, we can help you find the high quality, eco friendly options you’re looking for, and we can also highly recommend partnering with a Cork Digital Marketing Agency to optimise your marketing strategy as a whole.

As a business, your marketing goals will include driving up customer engagement, brand visibility and ROI. You cannot do this successfully with one strategy or campaign alone, but coordinating your efforts will streamline the process and take you further, giving you the impressive results you want. Combining promotional marketing with digital marketing will create a stronger brand presence and improve your outcomes exponentially, and we’ll take a look at how and why in this article.

 

Promotional Product Marketing vs Digital Marketing

Promotional marketing is the giving of promotional gifts to your employees and your customers, whether this is strategic corporate gifting with high end products or trade show giveaways that are low cost, mass produced gift items. Popular promotional gifts include branded clothing, office supplies and tech gadgets, and the gifts that make the biggest impact are those that are practical, useful and environmentally friendly. Promotional marketing is a great way to boost brand visibility and increase loyalty to your business, and  we know that the success of this type of marketing is largely due to the connection you create between your business and your gift recipient with desirable physical products.

Digital marketing works with the online presence of your business and includes elements such as SEO, social media marketing, email campaigns and content marketing. It’s an essential part of your marketing strategy in the contemporary business landscape and a business that is committed to moving forwards will engage with digital marketing expertise and use digital platforms to track customer engagement and generate leads.

 

Your Integrated Marketing Strategy

Promotional marketing and digital marketing work together in many ways, such as creating multiple connections for customers who are given a physical reminder of a business and encouraged to interact with it online. For instance, the branded giveaway product that includes a QR code will be a useful item that is used daily while also giving access to the digital content your business produces, encouraging further engagement and building opportunities to spread your brand reach.

One of the most important aspects of your marketing strategies is to use brand consistency across channels, promoting a unified brand message on your digital platforms as well as via the physical items you give out. This ensures consistency in the way you present your brand identity, and it’s a great way to engage customers in your business more effectively, taking advantage of the opportunity to connect via the senses – physically offering an item that engages with them on a tactile level while your comprehensive digital marketing strategy satisfies their visual and auditory requirements, creating a more immersive brand experience.

 

Our Top Tips to Combine Your Marketing Strategies

We recommend the following ideas to increase customer engagement and extend your brand reach:

  • There are many way to drive traffic to your website and online platforms using QR codes and custom URLs, and we recommend including these on your promotional gifts to increase engagement for specific landing pages, campaigns and special offers. Promotional products from low cost trade show giveaways to high-quality promotional gifts can be branded with your specific codes to tie into your brand identity and build engagement from followers.
  • Making the most of social media platforms means leveraging your social media for give-aways, such as hosting digital competitions and giveaways that encourage your clients and customers to share their own content relating to your branded promotional products. For instance, you can create a campaign that asks your audience to post photos of themselves wearing your branded clothing to increase your brand visibility and connect with new demographics.
  • You can successfully use promotional products as lead magnets when you offer branded merchandise in exchange for signing up to your email list, participating in a survey or following your brand on social media. This is a great way to grow your brand reach physically and in the digital sphere, and is ideal for corporate events and trade shows.
  • Email marketing is still a major contender in your marketing strategy and you can offer promotional products to incentivise opening emails or reward customer loyalty when you work effectively with your mailing list. Many brands make good use of this strategy, offering free or discounted promotional products with a purchase, which can create traction for your brand.
  • Unboxing is a popular trend and if you can engage your customers in posting videos of themselves unboxing your promotional products on social media platforms, you’ll be organically reaching a much wider audience.
  • Using hashtags effectively is a great way to drive interest and engagement with digital campaigns, and you can print social media handles and campaign hashtags on promotional gifts to optimise your impact here.

Of course, working with a digital marketing agency means you have the expertise on hand to use your analytics effectively and find out which strategies are creating the best engagement with your business. A digital marketing agency will use surveys and feedback to generate insights and measure engagement across channels, from likes and shares on social media to website traffic.

 

Promotional Marketing Expertise

Working with Connect Promotions and a digital marketing agency in collaboration gives you the best of both worlds, so that you can invest strategically in promotional products that align with your ethos and maximise customer engagement and brand exposure. We can tailor campaigns and promotional gift ranges to suit your digital marketing strategies and campaigns, making the most of our deeper understanding of your target demographic.

We’ll help you to design and source the best promotional products in Ireland for your business and we can deliver these to you or to your event world-wide. We have offices in Cork and Dublin and we work with customers all over Ireland to grow their brand reach and make the right impact. We look forward to working with you!

 

 

 

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