Promotional products have a key place in a modern marketing strategy but many companies are still not making the most of them as a tool to grow their business. Working with Connect Promotions can enable you to embrace this marketing opportunity and take advantage of all of the benefits of a well planned promotional marketing strategy.

Making your promotional merchandise work for you is all about maximising every opportunity to raise the profile of your brand, and adopting a varied and far-reaching approach is the most effective way to do this. The following tips demonstrate how you can use promotional products in many different ways to make connections with different target audiences to develop your brand.

Promotional Products: Your Ideal Marketing Strategy

1. Pay attention to your demographic. Promotional products are most often distributed at trade shows, and they can also be used very effectively for sales and marketing purposes by direct mailing and as you are closing a sale. The success of any of these situations relies on choosing relevant and good quality promotional products that enhance your brand and make you memorable, so it’s worth doing as much research as you can into your target demographic and selecting your products with them in mind.

2. Create a brand experience. When you meet potential clients and network with others in your industry, you can make a big difference to the way your business is perceived when you get your promotional merchandise right. By gifting or using branded products that are useful and attractive at every opportunity, you will demonstrate that your company is generous, professional and on point in every situation.

3. Make sure your team are part of the experience. Your staff team and employees have an opportunity to make an impact on your brand image every time they connect with a customer. You can make the most of this with branded clothing and equipment, ensuring that your business appears professional and stylish, and if you are using promotional merchandise to develop your staff retention and loyalty too, they will present a positive image that speaks volumes about your business and the ethos of your brand.

4. Reward your existing customers. Repeat business will be very important to your marketing strategy, and incentivising your existing customers is likely to result in increased loyalty and sales. Birthday gifts, special occasion offers, rewards and welcome incentives are all designed to keep your customers interested, and we can help you to ensure that the gifts you offer create the right impression every time.

5. Reinforce your message. Many presentations are easy to forget, and this means that they are pointless in terms of generating sales or interest in a business. The use of promotional products to reinforce your message gives you a much better chance of being remembered and appreciated, and using the right products gives you another opportunity to build your brand identity and make connections.

Promotional Merchandise Can Help To Build Your Brand

Working with Connect Promotions enables you to depend on us as a partner who can take the strain for you. We can help you to develop ideas and strategies, as well as sourcing the best products from our reliable suppliers and delivering them to you or to your corporate events worldwide. You can call us on 021 4345980, or contact us online to discuss your needs.