Why Columbia is the Perfect Choice for Functional, Stylish, and Sustainable Branded Clothing

Columbia Sportswear is renowned for excellence and quality in the outdoor clothing industry, with more than 80 years of expertise in developing practical, durable solutions. We love the ethos and vision behind the brand, combining style, value and uncompromising performance, and it makes a great addition to your promotional products range.

Outdoor clothing such as Columbia Sportswear is ideal for corporate gifting, events and occasions, as well as for employee reward and recognition programmes and uniforms, appealing to a wide audience of both professionals and outdoor enthusiasts. Here, we’ll take a look at our top recommendations for your promotional marketing and consider the ways you can use your merchandise effectively to grow your brand reach.

 

Columbia Heritage: The Story Behind the Brand

The Columbia brand story is a fascinating one, and the tenacity and spirit with which the clothing is created will resonate with your audience and multiply the impact of your promotional gifts. The brand was conceptualised after the Lamfrom family fled from Nazi Germany and set up the Columbia Hat Company, named after a river local to the area in which they settled in the Pacific Northwest.

The company was set up by Paul Lamfrom in 1938, and his daughter, Gert, and her husband Neal took on the running of the company in time. When Neal unexpectedly died in 1970, Gert took on the challenge of pushing the company forward in conjunction with her son, and a marketing campaign in the 1970s focused on Gert and her commitment to quality, fair pricing and excellence. The slogan ‘one tough mother’ summed up Gert and her approach to business, taking the company to new heights.

Since the early days, Columbia has been at the forefront of experimental design and from specially created fishing vests to the latest in cutting-edge technology, these jackets, t-shirts and bags remain popular across the world.

 

Versatile Jackets for High-Impact Branding

Men’s Powder Lite Jacket II
Men’s Powder Lite Jacket II

The Columbia catalogue does not compromise on style, and the practicality of the range shines through. Every garment is designed to be functional as well as look great, making them ideal for promotional gifting. Research shows that promotional gifts are more highly valued if they are practical, and many will be used over and over again, giving you as much brand exposure as possible, which is great news for your marketing strategy!

Women’s Powder Lite Jacket II
Women’s Powder Lite Jacket II

If you’re considering creating promotional jackets for corporate gifting or events, take a look at the Men’s Powder Lite Jacket and the Women’s Powder Lite Jacket, a lightweight choice with thermal reflective technology that offers warmth and a timeless style as standard. Comfort is prioritised and thoughtful details such as zipped hand pockets, a chin guard and an interior security pocket give you peace of mind and make this an excellent option for your corporate clients and your employees.

 

Stylish Fleece Designs

Women’s Sweater Weather Full Zip II
Women’s Sweater Weather Full Zip II

If you’re looking for branded apparel that can provide uniformity and cohesion amongst your employees at events, we can highly recommend the fleece selection at Columbia. These are high-quality, practical options that take your corporate wear to the next level and we recommend the Sweater Weather Full Zip II as an excellent option to transition from the office to outdoor adventures with ease. This is a full zip fleece constructed from a stretchy, warm fabric that will keep you cosy all year round.

Women’s Kruser Ridge III Softshell Jacket
Women’s Kruser Ridge III Softshell Jacket

Fleece jackets and soft shells make great mid-layers, making them ideal for company uniforms as well as for promotional gifts that are practical and wearable in all weather conditions. The Kruser Ridge III Softshell Jacket is an ideal option for braving the elements when you’re hiking or working outside, and the Fast Trek II Full Zip Fleece is perfect as a lightweight option for exploring the outdoors, keeping you warm and comfortable throughout the day as well as around the campfire in the evenings!

Men’s Fast Trek II Full Zip Fleece
Men’s Fast Trek II Full Zip Fleece

 

Branded Backpacks Tick All The Boxes

Columbia backpacks are created to do the heavy lifting for you, whether you’re travelling to your workplace or a remote camping destination. You’ll love the Convey III, complete with features such as a roll top that can protect your travel essentials and a dedicated sleeve for a 15-inch laptop. This is a very popular corporate gift and will also impress your employees as part of a reward and recognition programme.

Convey III
Convey III

 

Sustainability Matters

Columbia is a brand committed to sustainability, taking care to protect the environment and the communities involved in creating these products. Doing everything possible to mitigate damage to the planet is part of the ethos of the company, and it is dedicated to supporting Conservation International, an organisation that works tirelessly to protect oceans, forests and other ecosystems.

Columbia is part of the angling community, partnering with Captains for Clean Water, contributing to the protection of water bodies that are crucial to the health of the world and facing threats from pollution, agriculture and manufacturing. Columbia also works in partnership with several organisations that conserve outdoor areas, as well as taking steps to ensure that the manufacturing and supply processes used by Columbia itself are responsible and consistent, taking responsibility for the impact these have on the environment.

 

Promotional Marketing Expertise

Here at Connect Promotions, we understand that partnering with a company that has a strong ethical stance and a great reputation for quality and integrity can be a very positive step for your brand. Working with our expert team can take the stress out of the process for you and optimise your marketing strategy for success.

Contact us to talk with our experienced team and find out how we can work together to create campaigns that build on your successes and develop your unique business profile to reach new audiences. We can design and source promotional products in Cork to become a key part of your brand marketing and develop your promotional marketing plan. We work with clients all over Ireland from our offices in Cork and Dublin and we can’t wait to work with you.

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