April 22nd is World Earth Day, and we’re making the most of the opportunity to highlight the many ways in which businesses can play their part to protect the health of our planet and help combat climate change. This issue is at the forefront of discussion for so many key decision-makers and with many companies already using branded eco-friendly merchandise to enhance their marketing strategies, we want to share the key reasons why you should be using eco friendly promotional products and discuss the importance of sustainability.
Eco friendly branded merchandise reflects good company values
Providing your employees and clients with eco-friendly merchandise not only shows that you care for the planet but shows you hold great company values. Offering products that promote sustainability in the workplace allows your employees to work towards combating climate change and reduces their carbon footprint, boosting their eco credentials and making it easier for them to go green. Choosing eco-friendly products will not only show your company’s dedication to taking environmental responsibility, it will also provide your company with a positive competitive advantage as your brand identity becomes more eco conscious.
Using eco friendly promotional products as part of your marketing strategy might mean shifting your existing promotional products range to incorporate more eco friendly products or creating promotional campaigns that prioritise the environment. We have an excellent range of sustainable promotional merchandise and we can help you to find the best options for your promotional gifting strategy and your next marketing campaign. Read on to find out more about eco friendly promotional gifts and we’ll share the top ten benefits of going green.
How sustainable promotional products can transform your brand
Making the most of your marketing strategy is all about identifying the trends that will put you ahead of the curve and we know that consumers love environmentally friendly business choices. This is great news, because it means that you can boost your business and connect with a wider audience while doing something positive for the planet, and this is a win win situation. Your business will benefit from a more eco-friendly approach in many ways, including:
1. Standing out from the crowd.
Whether you are a big corporation or a small business, standing out from the competition will always be important and using your promotional merchandise effectively is the key to doing just that. You will turn heads by offering clients and employees products that will help reduce waste, such as reusable water bottles, bamboo coffee cups or even eco-friendly stationery. This will help you stand out from the crowd and it will be sure to have a positive impact on your company sales and employee appreciation.
2. Supporting your team.
Most companies provide promotional merchandise to generate engagement and to show their employees gratitude, and this may be in the form of swag boxes to welcome new hires or a reward and recognition scheme that motivates your team members. Incorporating a range of eco-friendly promotional products here can show that you are committed to doing the right thing and will encourage your staff to take a more eco friendly perspective as you generate some interesting talking points among your colleagues.
3. Taking social responsibility.
Being part of a company means that you have a responsibility to give back to society and the world around you. Choosing sustainable, eco-friendly promotional merchandise as part of your corporate social responsibility (CSR) is the perfect way to play your part and show the world how your company is taking action against climate change. It can also encourage your employees to consider more effective ways that you and they can make a difference on a local and global scale.
4. Promoting sustainable options.
Here at Connect Promotions, we partner with companies all over the globe to bring you the very best in eco friendly corporate gifts. This means that selecting eco friendly promotional products will benefit other businesses that prioritise the planet and promote the use of recycled materials and sustainable options on a wider scale. Consumers drive marketing trends and we know that eco friendly options are one of the most important considerations today.
5. Driving the market for sustainable materials.
In the same way that supporting organisations that make ethical choices drives these to become more prominent, supporting the production and usage of recycled materials contributes to ensuring that these become more visible and widely available. Choosing eco friendly promotional products that are made from recycled plastic or sustainable bamboo, for instance, helps to ensure that sustainable products become more widely used and spreads awareness of them as viable options. Here at Connect Promotions, we have excellent organic cotton tote bags and stationery made from recycled paper, as well as reusable products such as recycled plastic bottles and bags that don’t compromise on style.
6. Giving your customers what they want.
We know that eco friendly promotional products lead the way in the desirability stakes, and consumers place a high value on products that prioritise the environment. However, it is also important to make the most of your green marketing strategy by ensuring that the products you offer are useful and practical, as well as ethical. We recommend considering items such as bamboo power packs and Bluetooth speakers, as these will make a big impact on your clients and employees and reinforce your commitment to going green at the same time.
7. Working towards becoming carbon neutral.
Many organisations and governments across the globe are committed to becoming carbon neutral by a certain date, and this can involve considering the power sources you use as well as carbon offsetting. Anything you can do to reduce the burden your organisation’s actions place on the planet will be beneficial for your green goals and introducing sustainable promotional products is an easy way to contribute to this target.
8. Raising your eco credentials.
Customers appreciate organisations that prioritise environmentally friendly decision making and choosing to offer sustainable promotional gifts and branded merchandise will clearly demonstrate that you are working to create a positive impact in the world. Promotional products that are good quality and made from sustainable materials will be durable and long lasting so that you get the maximum brand exposure for your organisation as products can be used so many times.
9. Getting the feel good factor.
Don’t underestimate the benefit of knowing you’re doing the right thing! Introducing a range of environmentally friendly promotional products will be a positive step for your organisation in many ways, and not least for the feeling of satisfaction you will gain. We can help you to create a range of products that are attractive, eco friendly and popular, and the satisfaction of seeing your company logo on such good quality products will make you proud.
10. Spreading the word.
Customers are becoming increasingly aware of the implications of their purchasing choices and making environmentally conscious decisions enables them to feel good about their own green credentials. This means that they will spread the word about your organisation and you will be contributing to spreading the word about the importance of considering the environment in daily life.
Find Environmentally friendly promotional items in Ireland
Engaging your customers and your employees with a range of eco friendly promotional products is a simple process when you work with the experts, and we will help you to make the switch. Our range includes branded merchandise for all your campaigns and events and we can take care of all the details for you.
Our experienced team at Connect Promotions can help you develop a range of eco-friendly products and will help spread your brand reach and engage with new audiences. We can work with you from conceptualisation to delivery, and we aim to exceed expectations every time.
