What are your business goals for 2025? Could it be time to leverage promotional marketing strategies to take your business to the next level? As the year closes, brand leaders are planning their marketing strategies for the year ahead and it’s a great time to take a look at promotional product trends that will set you ahead of the crowd. Here’s our guide to the promotional items that are set to take the market by storm in 2025, so read on for our top tips and insider recommendations.
Eco friendly promotional products top the charts with customers valuing them over promotional merchandise that is wasteful or made with materials that are damaging to the planet. We can help you to make the most of this trend with our high quality ranges of eco promotional gifts, including eco clothing and eco gadgets. We’re also seeing promotional items sourced from Irish companies among the most popular promotional product trends 2025 and this includes a diverse range of products that will make a lasting impression on your clients and employees. Premium corporate gifts are another popular trend and partnering with an elite brand to raise your profile is an excellent way to boost your brand exposure and increase customer loyalty.
5 Top Trends in the Promotional Products Industry:
Your promotional products can reflect the values and ethos of your company and connect with your target audience to build your brand identity. Getting your promotional marketing right is all about developing a range of promotional items that can be used in a variety of ways, including giveaways, at corporate events and in employee reward and recognition schemes. Your promotional products should reflect your business ethos and values, and we can help you to create campaigns and strategies that enable you to get the best outcomes on every occasion.
Our top recommendations for 2025 include:
1. Wellbeing products.
The health and wellness industry is growing faster than ever and promotional products that reflect this are excellent for brand loyalty and creating positive impressions of your business. For instance, branded yoga mats, towels and water bottles are promotional gifts that are proving very popular with young, professional demographics. The upcoming year will see a boom in wellbeing products made from natural materials or made with sustainability in mind, and you can capitalise on this when you use our cork blocks, rollers and yoga mats at your corporate events and in employee reward and recognition programmes. Personalisation turns desirable wellbeing promotional products into a great way to share your logo and your message with the world, and partnering with well known brands helps to align your company values with a forward thinking, positive mindset.
2. Wireless products.
Wireless promotional items combine practicality and style, and including these in your promotional gift range for 2025 is a great way to make the most of technology in your promotional marketing strategy. Wireless items are popular with many different groups, such as runners, busy parents, music lovers and professionals, making them an excellent way to impress your target audience and boost your brand awareness. A wireless charging pad, for instance, will be used over and over again by your recipient and their friends and family, and will probably be displayed prominently in the home or office. This provides you with multiple opportunities for brand exposure, making it a very effective promotional gift that will ensure you stand out from your competitors. We have a great selection of wireless speakers, charging stations, power banks and earbuds, and feedback suggests that customers and employees value these gifts more than most other promotional product trends.
3. Eco-friendly Products.
Consumers are increasingly aware of making sustainable purchasing choices and checking out the green credentials of the companies they work for and buy from. A 2024 study showed that 63% of consumers are more likely to buy items from companies which prioritise sustainability (source). Everyone wants to do their bit for the planet and conscious customers are particularly looking out for a commitment to sustainability and fairly traded products from manufacturers and suppliers. If your range of promotional gifts doesn’t contain a good selection of eco-friendly promotional products, you’re missing out on this important trend.
We have a great range of eco products that includes eco stationery, eco technology gadgets and eco clothing, and we will help you to select promotional products made with sustainable materials and sound manufacturing processes. A drinking bottle made from stainless steel that can be reused many times is a great example of the eco friendly, reusable products we stock, and this is a popular choice for events and reward schemes worldwide. Bamboo products make the most of sustainable materials and don’t compromise on style, so you can create eye-catching gifts that look great and tick all the eco boxes. Prioritising eco friendly promotional gift options aligns your business with forward thinking companies that value sustainability and will help you to stay ahead of the curve in 2025.
4. Leveraging retail brands.
At Connect Promotions, we have focused on elite corporate gifting for a long time and the industry is catching up at last! By partnering with market leading retail brands, you can make a real impact with your promotional items and align yourself with well established, designer brands such as The North Face and Berghaus. We work with our elite partners to source top quality branded items that work well in promotional campaigns and at corporate events, and our limited edition products such as writing sets and waterproof clothing can be branded with your logo alongside their designer branding. Premium brand gifts created in partnership with retail brands are extra special items so we usually recommend them for corporate gifting opportunities and employee reward and recognition programmes, giving you the opportunity to show your most loyal customers and team members your appreciation.
5. Buying from Irish Companies
Many companies prefer to work with and buy from Irish companies and this is fast becoming a trend to take note of. There are many reasons to prioritise buying from an Irish company, including product and service quality as well as business excellence. Not forgetting, of course, Ireland’s position in the EU provides reliable, efficient standards that come with the protection of EU regulations and ease of shipping. Many companies value the cultural authenticity of buying Irish products from an Irish company, especially when buying for special occasions such as St Patrick’s Day. Environmental concerns are also high on the list and we know that many Irish businesses make sustainability a priority.
Get Creative With Your Promotional Marketing in 2025
Choosing your promotional marketing range for 2025 can be a fun-filled task that allows you to explore the market and the trending promotional products to see what will work best for your company. The way you select and distribute branded merchandise can speak volumes about your ethos and values, and having a strong range of options can enhance your marketing efforts significantly. Here at Connect Promotions, we know what works and what doesn’t, and we’ll work with you to capitalise on trending promotional products. Our aim is to identify the best promotional products for you so that we can help you to develop a range of branded merchandise that stands out for all the right reasons.
Matching your marketing efforts to your event is crucial, and we can help you devise campaigns that work on every level. When you’re looking for promotional items for trade shows, for instance, you will probably want a larger quantity of low cost items such as tote bags, keychains or stationery. We can help you to source low cost items that make a big impact with your audience by focusing on products made from recycled materials and even small touches such as using sustainable product packaging can make a difference. They may be just giveaways, but they represent your brand and it is worth investing in the image you are putting out into the world. Your products can also be themed to tie in with your business and your event. For instance, if you are a company that focuses on physical and mental health, you can make the most of promotional products on this theme and we can help you to set up and coordinate an event that is geared towards health and wellbeing.
Find Innovative Promotional Gifts At Connect Promotions
Here at Connect Promotions, we know how to make the most of your branded merchandise and we can help you to select product categories that represent your brand and improve your outcomes. When we combine our expertise and your unique business, we can work in partnership to create a range of products that will grow your brand and raise your profile. Our range includes suitable options for every circumstance, from event giveaways to corporate gifts. We will help you every step of the way, from conceptualisation and design through to the delivery of your branded products to you or your recipients, anywhere in the world.
When you are looking for promotional merchandise in Ireland, including Cork, Dublin, Limerick, Galway and Waterford, we can work with you to ensure that you get it right. Whether you need branded uniforms, swag boxes or giveaways for a trade show, we will make the latest trends work for you. Talk to our friendly team to find out more about working with us today!
Bob Gee, Founder and Director of a leading promotional merchandise company, brings over 20 years of industry expertise. His passion for promotional merchandise comes from the diverse and engaging interactions with clients, making his work dynamic and rewarding. Before this, Bob honed his skills in logistics and production with US multinationals, enhancing his eye for efficiency and quality.
Bob’s extensive experience allows him to offer innovative solutions, adapting to technological advancements and market trends. He is known for his hands-on approach and deep understanding of both creative and logistical aspects. Bob actively participates in industry forums, sharing knowledge and staying updated with the latest developments.
