A strategic promotional gifting programme can work wonders for your brand image and getting it right when it comes to trade shows, events and conferences is an essential step. Events such as these usually involve giveaways, which may range from low-cost branded stationery to high-quality eco-technology gifts, and many businesses opt for themed products that are linked to their business and their event. We can help you choose the right products to stand out from the crowd at competitive events like trade shows, creating a branded item or selection of items that make the right impact.
Here at Connect Promotions, we know how to get the best from your promotional marketing strategy and we can help you to design a range of promotional products that will give you the results you need. We have spent many years becoming the experts in promotional products for tradeshows, events and conferences and we’ll share our experience with you here. Read on for our guide to making your promotional marketing work harder for you and talk to us today to find out how we can help your business.
Understand your Audience
Promotional marketing done correctly creates a lasting impression of your business and your brand, increases brand visibility and generates leads and engagement. You can make the most of these effects when you understand your audience so that you can target your promotional marketing strategy more effectively. We begin by looking at the demographics of event attendees, considering the population you are trying to connect with. Tailoring your giveaways to your target audience means you will create a much more effective connection with them and your efforts will reap better rewards.
It will be helpful to research popular trends in your industry. For instance, you might find out what sort of promotional merchandise other businesses in your industry are using and consider the relevance of these to your company. Making use of expertise in the promotional marketing sphere is a great way to optimise the success of your strategy. As Promotional Products Work suggests: ‘If your target audience is made up of individuals between the ages of 20 and 30, for example, a savvy promotional marketing expert will keep in mind that a lot of them are in school or physically active. Your expert might…remind you that this young, active demo will take coolers and tumblers to the beach with them, or wear your branded polo shirts on the golf course’. We will be happy to talk to you about tailoring your giveaways to suit your audience, and we’ll help you through the process of creating the right range of merchandise for your business.
Types of Giveaways
Giveaways that work best at trade shows, events and conferences include products from many different categories, including branded clothing, tech gadgets and accessories, eco products and customised stationery. These are all excellent options for gift bags or individual giveaways and we know that products that are practical and environmentally friendly lead the way. Reusable bags and water bottles, for instance, are very popular giveaways that your recipients will use on a daily basis, giving you increased brand exposure and keeping you at front of mind for longer.
We know that many people pass on promotional gifts, especially low-cost items like branded notebooks and pens, and this is a great way to get your logo in front of new eyes. Quality products that represent the values of your business can go a long way to enhance your image and encourage client loyalty. Incorporating your brand colours and logo into practical gifts like this can add to the success of your strategy and boost your brand reach further.
Measure the Impact of Your Giveaways
It’s important to know what works and what doesn’t when you’re investing your marketing budget in promotional products. We’ll help you to collect feedback from your recipients and adjust your strategies for future events to ensure that you optimise your outcomes. We’ll look at the following frequently asked questions to help you make the most of your giveaways:
1. What types of giveaways are most popular at tradeshows?
Answer: Low-cost, eye-catching items are often the most popular giveaways at trade shows, including items such as stress balls, tote bags, hand sanitisers and keyrings. Tech gadgets are also extremely popular with attendees.
2. How can I ensure that my giveaways align with my brand message?
Answer: By taking the time to choose the products that fit with your ethos and your branding and targeting these towards your audience.
3. Are tech giveaways worth the investment?
Answer: Yes! Tech giveaways are some of the most effective promotional gifts out there, especially if they combine tech and eco credentials, and they provide an excellent return on investment (ROI).
4. What are the trends in eco-friendly giveaways?
Answer: Eco-friendly products continue to grow in popularity and promotional giveaways that are made from sustainable materials and/or are recyclable can outperform other promotional marketing products – great for the planet and for you.
5. How can I make my giveaways stand out from the competition?
Answer: That’s what we’re here for! We can help you to design and create a unique range of merchandise that your target demographic will love. It’s all about analysing what matters to your company and your audience and finding the options that fit best.
Create Innovative Giveaways
Promotional giveaways are a great marketing tool and you can make the most of them to develop connections with your target audience and grow your brand reach. Creative, innovative giveaways are likely to boost your outcomes since they will be appreciated by your recipients, and giveaways that reflect the values of your company will do well. Eco promotional products lead the way in the world of promotional marketing and demonstrating that your business is concerned with the environmental impact of its marketing can showcase your integrity and ethos.
Talk to our expert team to start planning giveaways for your next event and we can walk you through the process, giving you the benefit of our experience every step of the way. We can help you to design and create your promotional products, delivering them to your office or to your event worldwide. Make this the year that your giveaways perform for you!
