Why Business Gifts Matter: A Guide for Irish Corporate Gifting

December 21, 2023
/ by Connect Promotions
/ in Employee Gifts, How To's

Why Business Gifts Matter: A Guide for Irish Corporate Gifting

Corporate gift giving is an increasingly powerful way to connect with your clients, employees and colleagues, and getting your corporate gifting program right can transform your outcomes and your business relationships. Irish businesses are making the most of this marketing strategy, introducing gifting schemes and branded corporate gifts that increase customer loyalty and employee performance.

Whether you are looking to set up an external gift giving program or develop employee appreciation, a corporate gift giving strategy can be a great asset to your business. Research shows that making use of corporate gifting has positive effects on your reputation and builds stronger relationships with your business partners. Forbes explains, ‘a 2023 report found that 42% of businesses cite relationship management as a top reason for their corporate gifting initiatives’ (link).

Corporate gifts your clients will love

Corporate gifting is all about making your clients and employees feel valued and appreciated, and this requires a meaningful gift that will be useful or attractive to them. We’ll help you to choose gifts carefully, selecting products that reflect your company’s values. Giving high quality gifts by partnering with brands that are synonymous with excellence is a sure-fire way to impress your recipients, and you can develop a range that includes luxury high end gifts from tech gadgets to gourmet treats. We are seeing a rise in popularity for gifts such as Bluetooth speakers and wireless headphones, as well as reusable items that save money and waste.

We have some excellent corporate gift ideas that are suitable for any occasion and budget, and we can help you to design custom corporate gifts that fit with your business theme. For instance, branded sports wear is a great choice for companies that promote outdoor activities, and tech companies often opt for wearable tech products as personalized gifts. Tailoring your corporate gifting strategy to add a personal touch makes selecting corporate gifts more fun as well as ensuring that your client receives a meaningful gift that will likely lead to repeat business.

Go green with your corporate gift ideas

When you’re considering the perfect gift to express appreciation, it’s vital to think about the values you are expressing. For instance, environmentally friendly choices are the best way to make a positive impression with your corporate gifting as consumers are increasingly looking for green options, so ethical considerations can make a huge difference to the success of your marketing strategy. Choosing products made from recycled or sustainable materials will demonstrate that you are a forward thinking, innovative company that prioritises the planet.

We have a wide selection of eco friendly corporate gift ideas to demonstrate your brand’s values to new and existing customers and employees, and we will help you to use these effectively. Whether you want to welcome new employee to your team or connect with a wider audience, engaging with your audience as an environmentally conscious business will put you ahead of the curve.

Corporate gift giving in the holiday season

Giving a corporate gift is a great way to make a personal connection with an employee or client who has made a difference to your business and corporate gifting for special occasions is becoming more popular in Ireland. You can make the most of holiday gifting by exploring our range of seasonal gifts and gift baskets, or a simple gift idea such as gifts cards included with your holiday cards.

Of course, corporate gifting is not limited to the holiday season; you can use your gifting program all year round to thank your clients for their commitment to your business and recognise their loyalty with a thoughtful gift. Sending a personalized note with your gift is an important touch and this can work wonders for employee satisfaction and customer retention. Building a personal connection with prospective clients and existing clients and employees is invaluable for your company and this is where a good gift giving strategy can help.

Strengthen relationships with your clients in Ireland

Connect Promotions leads the way with corporate gifting solutions in Ireland, offering you an excellent choice of promotional gifts that are ideal for this purpose. We can source local products, including delicious treats, and making the right gift choices can make all the difference to the success of your gifting scheme. Your corporate gifting strategy should take the specific demographic of your recipients into account and we have many years of experience to help you with this. Investing in corporate gifting can make a big difference to your business so it’s important to get it right.

Thoughtful corporate gifts will enhance the profile of your company and encourage loyal customers to spread the word about you, so it’s worth making the most of our expertise. You want to make the most of your gifting efforts by creating a range of options that will engage your gift recipients and ensure they keep you at front of mind. Gifts that create memorable experiences and practical options that are used on a daily basis are often the best choices to build brand loyalty and personal connections, and we will help you to find the best options for your business.

Enhance employee engagement with personalized gifts

Employee appreciation is another big plus for corporate gifting, encouraging your team to feel valued by and committed to your company. We know that employee positivity and even staff retention can be enhanced with the use of successful corporate gifting strategy and this is a great way to engage your team more effectively.

Personalized gifts are a good choice here, with easy options, such as gift cards suited to specific team members, scoring highly. Linking your employee gifts to your brand identity is a great way to reinforce positive employee morale within your team while you express gratitude for their hard work.