Getting your promotional marketing right can transform your marketing strategy and take your business to the next level. This means creating a range of promotional products for all occasions and events, connecting with your target demographic and spreading brand awareness effectively. Customised or personalised products are the key to this strategy, making your promotional products work harder for you.
Our team at Connect Promotions have the expertise to guide you through the process of developing your range of customised promotional products. Customising your products means making decisions about the type of product you select for each purpose and choosing options, colours and messaging that reflect your business and the values you hold. When this process is managed effectively, it will build rapport with your audience and encourage them to see your business more positively, and this will build brand loyalty and commitment to your organisation.
Understanding your audience
Customising your promotional products is all about understanding your audience, and this may vary for different promotional items. For instance, you will have a different target demographic for trade show giveaways than for corporate Christmas gifting, and a different market again for your employee reward programmes. Researching and understanding the target demographic in each scenario will enable you to optimise your promotional products every time.
The best way to understand your audience is, as usual, to build connections with them and ask them about their preferences. This may involve using analytics or taking surveys to determine their preferences and interests or identifying trends that you can use to customise your promotional products effectively.
Choosing the right products
Choosing the right promotional products for your events and reward programmes will involve practical consideration such as budget and the amount of brand exposure each option offers. The key to success is in creating a range of products that aligns with your brand message and ethos and connects with your audience on a deeper level. A sports brand, for instance, will select promotional products such as sports bottles that will be useful and desirable to the brand’s target audience. This will ensure repeat uses and maximise brand exposure for your business.
Customisation options
Customising your promotional products means considering the options carefully and making choices that support your brand image. You may wish to offer variety in the way you customise your promotional gifts, such as having items available in several different colours, or you may streamline the process by selecting your logo colours for all options, for instance.
Adding your logo to your promotional products is the best way to increase your brand exposure, and this is why we tend to use products that will be used again and again and hopefully shared with others to spread your brand reach further. Working with a promotional products company such as Connect Promotions can take the hassle out of the process for you, making adjustments to your designs and helping you to create your range of customised products from conceptualisation to delivery worldwide.
Customisation options include:
· Colour.
Selecting colours that represent your brand and logo and appeal to your audience is important to create eye catching promotional merchandise.
· Style.
We use research into your target demographic to create products they will love, including stylish and attractive options for all occasions.
· Brand partners.
We partner with several elite brands to bring you a selection of promotional products that ooze sophistication and class. Using these in your promotional products range provides outstanding options for your corporate gifting and employee reward and recognition schemes that can be customised accordingly.
· Logo design.
Your logo should be well designed, easily identified and reflect your unique business. An appealing logo is usually simple and clear, and can easily be added to all your promotional products.
· Brand messaging.
The ethos and values behind your business will ideally be captured in your logo and your brand messaging, and customising your promotional products will capitalise on this and build stronger connections with your audience.
· Packaging and presentation.
The way your promotional gifts are packaged and presented can make a big difference to the way they are perceived and creative packaging options can make all the difference. We will help you to incorporate your branding into your packaging.
· Going the extra mile.
You can choose to make an even more positive impact on your audience by adding extra details such as a personal note or message with a special corporate gift or including a sample or free item with your promotional products. These can also be customised to represent your brand and messaging.
Optimise your marketing campaigns
Promotional marketing is often used to optimise marketing campaigns and build positive feeling about your brand. Customised promotional products are ideal for this purpose as they can be widely shared on platforms such as social media as well as at real life events. You may be able to collaborate with influencers or brand partners to make the most of these opportunities, and customising your products here will remove the barriers to success and ensure that your business stands out for all the right reasons.
Promotional Products in Ireland
Building a range of promotional products that works for your business is all about optimising different items to achieve the right impact at a variety of events. A trade show giveaway will be a cost-effective, mass produced product that is customised to advertise your business and share your logo as widely as possible, for example, while a high end corporate gift can offer more unique opportunities for personalisation and connection with specific investors in your brand.
Working with us at Connect Promotions can take the stress out of the process for you, aligning your budget with your marketing goals and creating a range of promotional items that work for your business on every level. Done right, promotional marketing will grow your brand by boosting customer loyalty and connection at every opportunity. Talk to our experienced team at Connect Promotions to find out more about working with us to optimise your promotional marketing strategy today.
