If you’re looking for special ways to market your business, looking to the best premium clothing promotional brands could be a good place to start.
The fashion industry is a key player in terms of trend setting and so aligning your company with a valuable luxury brand can give just the right impression to your audience.
However, while investing in luxury clothing brands can be an excellent marketing tool, it’s important to understand the messages that clothing brands send and how they will affect your campaign.
Choose the wrong creative direction and you could end up with a collection of beautiful promotional products that send exactly the wrong message!
Connect Promotions can help
Here at Connect Promotions, we can help you navigate the world of high end promotional products.
From initial ideas through to fulfilment, we’re your partners in style.
If you’re looking towards premium clothing brands to help elevate your promotional game, we can help you sort your designer brands from your vintage styles, and get your messaging spot on. Here’s our ultimate guide to the top 8 clothing brands for increasing brand awareness.
Why is choosing the right brand so important?
As with any promotional product, when you are investing in luxury brands, it’s key that your product sends the intended message to your clients or audience.
So, if you are a sporty brand you want to work with a name that is a firm favourite with the sports crowd – a producer whose products align well with your own values.
It’s key to think about all elements of a brand’s image – from sustainable practices to its place in the world of high fashion, high street, or mid range brands.
Is this largely a menswear brand, or do they focus on women’s clothing too?
Are they known as a luxury brand – will your clients be impressed to receive such high quality pieces?
Or are you basing your campaign more around playful pieces for the fast fashion market?
The importance of luxury brands
At Connect Promotions, we believe that great marketing collections feature fashion brands that will enhance and elevate your reputation. This means luxury brands using quality materials, sending the message that your company sits up there with the very best.
1. The North Face
Initially an outdoors brand, The North Face has in recent times become a key fashion label too. While their clothes focus on practical elements, such as top notch waterproofing, their clothing and accessories have broken out into the world of street style and influencers. They have collaborated with the likes of Gucci, featured in Vogue magazine, and are worn by models such as Kendall Jenner.
Creating promotional products in collaboration with this label gives your company all the shine of a luxury brand, whilst also echoing their values of rugged outdoor adventure, street style cool, tough durability, and eco friendliness.
2. Helly Hansen
A heritage Norwegian brand, the Helly Hansen label has a long history of technical innovation in outdoor and leisurewear.
As long ago as 1877, Norwegian captain Helly Juell Hansen wanted to find a better way to protect his sailors from the harsh Nordic weather. By applying linseed oil to cotton canvas, he created supple, water-proof apparel. Soon after, he and his wife Margarethe started producing “oilskin” jackets and pants in Moss, Norway. Their waterproof gear was an immediate success, evolving into the luxury brand we love today.
Gifts from Helly Hansen are perfect for those who want to align their brand with clothing and accessories of the highest quality. From t shirts for the warmer months, to hoodies and jackets, the Helly Hansen collection is inspired by the great outdoors, creating clothing ideal for both fashion and adventure.
3. Herschel
The Herschel brand brings together design-driven fashion with the highest quality materials to create iconic backpacks, bags, travel goods and accessories. These timeless pieces feature heavily on the social media accounts of influencers, and have become a hipster staple since the brand launched in 2009.
The fashion industry has been lapping up this luxury accessories brand, which has leapt beyond the high street to join the ranks of very select collections. This label combines classic vintage inspired designs with a modern twist which are instantly recognizable. However, having followed a word-of-mouth marketing approach they also retain an air of exclusivity.
Herschel accessories are a great way to make promotional products with true style. If you’re looking to collaborate with luxury brands that have a timeless feel, a hipster popularity, and serious social media currency, Herschel is one of the top brands for you.
4. Craghoppers
Another outdoors brand, the Craghoppers label won’t be winning over your audience with mini dresses or suede jackets any time soon. But their down-to-earth practicality has produced a range of ready to wear clothing that takes creative direction from the great outdoors.
If you want your team or clients to appreciate your wild side, Craghoppers could be the brand to work alongside.
5. Eastpak
Originally known as Eastern Canvas Products, making products for the US military, Eastpak make bags that are inspired by city life and style. As highly practical accessories with a street fashion edge and a sustainable ethos, Eastpak label products make luxury fashion accessible and eco-friendly.
Renowned for their durability, Eastpak bags and travel accessories are built to last. An Eastpak bag is the ideal promotional gift for clients who travel, teams who commute, or companies who want to align their values with beautiful collections and an eco-sensibility.
6. Jack Wolfskin
From hoodies and jackets to bags, the German brand Jack Wolfskin produces ready to wear clothing luxury fashion for the outdoor lifestyle. The simple yet modern look of Jack Wolfskin label clothing is popular with both women and men, bringing style to the less-explored corners of the world.
Founded by an adventurer named Ulrich Dausien in 1980, Jack Wolfskin has grown to become one of Europe’s most popular outdoor brands. Tying in with the surge in popularity of outdoor-wear-street-style, the clothing collection from Jack Wolfskin gives you promotional products from a brand with a fierce reputation.
7. Barbour
Barbour is synonymous with aristocratic luxury fashion. As luxury clothing brands go, you don’t get much classier. From the British royal family to US movie icon and motorcycle enthusiast Steve McQueen, Barbour products scream A list.
Forget the little black dress, or red carpet brands such as Christian Dior, Ralph Lauren or Dolce Gabbana. If you’re looking for promotional clothing to truly elevate your brand, the Barbour collection is for you.
So popular is Barbour clothing, that British Prime Minister Rishi Sunak recently gifted the visiting American President Biden with a personalised waxed Barbour jacket, embroidered with the words “Mr President”.
Luxury fashion doesn’t come any more high end than the Barbour collection.
8. Berghaus
A favourite amongst climbers and mountaineers, the Berghaus collection is a social media friendly option for promotional luxury fashion. As outdoor fashion brands go, Berghaus speaks to the wild side of life.
Their philosophy revolves around getting outside – whether that’s for a dog walk or to climb K2. If you’re looking for luxury brands with a rugged edge, big names such as Berghaus give you clothes with style and substance.
With an emphasis on durability and practical style, Berghaus clothes are worn by adventurers and fashionistas alike.
The best luxury fashion to promote your business
Whether you are looking to treat your staff or impress clients, create an exclusive giveaway or increase your social media profile, luxury brands can play a key part in your next marketing campaign.
Luxury brands to enhance and elevate your next campaign
Ensure you tick all the right boxes by collaborating with the very best fashion brands. Create a ready to wear clothing collection that chimes with your own brand philosophy and is sure to impress. Get in touch with Connect Promotions today, to explore our range of luxury brands, clothing brands, and accessories.
