Case studies are a relevant element of providing testimonies, to support your products and brand. Many individuals, before turning into buyers, inform themselves reading case studies that make it easier to understand the company’s ethos, principles and way of operating. Therefore, they have to showcase your best and most successful work. They have to show the challenges your company has managed to overcome and turn into victories over time, and the way you’ve worked to do that. This explains why case studies are a very effective tool to attract new customers and confirm those already existing, increasing [...]
GDPR, General Data Protection Regulation, is a new EU regulation that enforces standardised data privacy laws in businesses across Europe. It aims to protect data privacy for all EU citizens, and businesses that do not comply with new laws by 25th May 2018 can be fined up to 20 Million Euros, or 4% of their annual global turnover. When you want to be taken seriously as a business at the forefront of your industry, it’s vital to comply with legislation such as this. If you’re not clear on exactly how these legislative changes will affect [...]
Promotional products are a key marketing tool that can be used in many ways throughout your organisation, but getting it right can be challenging. Here at Connect Promotions, we know the promotional merchandise industry inside out, and we can pass on our expertise to stop you from making common errors.
This post originally appeared on the Marketing Institute of Ireland blog. The Marketing Institute: What does the owner/director of a leading Branded Merchandise company actually do? Bob Gee: We supply a variety of branded promotional products to clients in all sectors and areas of Ireland. We work closely with our clients to ensure they get the best results from their investments in Promotional Merchandise. My role can be quite all encompassing and it’s easy to get bogged down on day-to-day details. I keep telling myself I need to pull back and take an overall [...]
Promotional merchandise is an exciting industry to work within at the moment, since the emerging trends are so diverse and inspiring. Far from the generic and limited options in previous years, clients can now choose from a huge range of products and designs for their promotional merchandise, and can personalise products to reinforce brand identity and demonstrate high quality.
Companies across every industry are investing in offering perks and benefits to their employees as a means of retaining and attracting key staff, and a central focus within this is the reward and recognition programmes that we see making such a difference for the businesses we work with.
What do Millennials want? This is the question on the lips of marketers across the globe, and the importance of the answer should not be underestimated.
We’re looking at the year ahead and making plans to deliver the very best for our clients and their marketing strategies. Promotional merchandise is a vital consideration for marketing professionals, and working with us can streamline your marketing and create a dynamic way to reach new audiences. Here are the top trends that look set to make a difference this year.
A recent study by the BPMA showed that almost half of professionals had more than four promotional products on their desks at a given moment. This is big news for promotional marketing!
Have you planned your promotional marketing budget for 2018 yet? Research by BPMA suggests that the annual budget for promotional merchandise across the UK and Ireland is more than €1bn. This is a large chunk of marketing outlay, and if you haven’t already considered how to invest in the next year, this is a great time to do so.