Marketing decisions are often taken with specific aims in mind, and if your goal is to improve the reach of your online marketing, stepping up your use of promotional products is a particularly good strategy. Online marketing is the main focus for most businesses today, and working with a company who really understands this is invaluable. Here at Connect Promotions, our expertise can make it easy for you to maximise the impact of your promotional merchandise and improve the online reach of your brand. Use Promotional Products to Transform Your Online Reach Building the perfect [...]
Are you searching for branded clothing for corporate gifts, or uniform that will look great to your customers, feel good for your staff and help to grow your brand? This may sound like a tall order, but good branded clothing should perform all of these functions, and here at Connect Promotions, we can ensure that your branded clothing is working hard for you. There are countless options and decisions to make when you are selecting a range of branded clothing for your company, and working with the professionals is a great way to simplify the [...]
Premium brands demand a different level of commitment and investment from consumers, and in return, they must deliver a higher level of service, quality and customer satisfaction. Positioning your brand as premium will allow greater margins and returns, and can drive your business forward, but it is important to do it right. If you want to make the most of your promotional merchandise, talk to us about how to position your brand as premium. Here at Connect Promotions, we have a range of excellent suppliers and partners who we know we can rely on to [...]
Have you registered for the Executive PA Forum yet? Ireland’s biggest conference for EA and PA professionals is a unique opportunity to network and access excellent information and research from the top names in the industry. The Forum is an annual event designed to bring together Ireland’s top EAs and PAs, Office Managers and administrative support staff, and the 2018 event attracted a fantastic line-up of speakers. The 2018 Forum was held on the 17th and 18th May at the Radisson Hotel Blu in Dublin, and it was a resounding success for all. Conference bags [...]
Case studies are a relevant element of providing testimonies, to support your products and brand. Many individuals, before turning into buyers, inform themselves reading case studies that make it easier to understand the company’s ethos, principles and way of operating. Therefore, they have to showcase your best and most successful work. They have to show the challenges your company has managed to overcome and turn into victories over time, and the way you’ve worked to do that. This explains why case studies are a very effective tool to attract new customers and confirm those already existing, increasing [...]
GDPR, General Data Protection Regulation, is a new EU regulation that enforces standardised data privacy laws in businesses across Europe. It aims to protect data privacy for all EU citizens, and businesses that do not comply with new laws by 25th May 2018 can be fined up to 20 Million Euros, or 4% of their annual global turnover. When you want to be taken seriously as a business at the forefront of your industry, it’s vital to comply with legislation such as this. If you’re not clear on exactly how these legislative changes will affect [...]
Promotional products are a key marketing tool that can be used in many ways throughout your organisation, but getting it right can be challenging. Here at Connect Promotions, we know the promotional merchandise industry inside out, and we can pass on our expertise to stop you from making common errors.
This post originally appeared on the Marketing Institute of Ireland blog. The Marketing Institute: What does the owner/director of a leading Branded Merchandise company actually do? Bob Gee: We supply a variety of branded promotional products to clients in all sectors and areas of Ireland. We work closely with our clients to ensure they get the best results from their investments in Promotional Merchandise. My role can be quite all encompassing and it’s easy to get bogged down on day-to-day details. I keep telling myself I need to pull back and take an overall [...]
Promotional merchandise is an exciting industry to work within at the moment, since the emerging trends are so diverse and inspiring. Far from the generic and limited options in previous years, clients can now choose from a huge range of products and designs for their promotional merchandise, and can personalise products to reinforce brand identity and demonstrate high quality.
Companies across every industry are investing in offering perks and benefits to their employees as a means of retaining and attracting key staff, and a central focus within this is the reward and recognition programmes that we see making such a difference for the businesses we work with.